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In the animated television series The Simpsons, S.N.U.H. stands for Springfieldians for Nonviolence, Understanding, and Helping, although the word itself appears in a number of other contexts in the show.
Marge Simpson creates the group after Homer Simpson gets hit on the head by baby Maggie Simpson. Marge blames the incident on the violent content in the fictional television show Itchy and Scratchy, and starts a campaign to curb violence on television.
See also: Krusty the Clown
The word SNUH appears in a later episode, in a clip from a campy 70s Radioactive Man movie. The word appears, in the typical fashion of superhero movies of this era, in an explosion bubble and accompanied by sound effects.
- ZUFF! PAN!! SNUH! BORT! POOO! NEWT! MINT! ZAK!
In another episode, when Marge tries to make Homer promise not to buy Lisa a pony, "snuh" is one of the nonsensical words uttered by Homer instead of making an actual reply.
Perhaps the comedic value of SNUH is because most acronyms are chosen to sound catchy while an awkward assortment of words are used to represent the initial letters (ie. backronyms). SNUH, however, fails in both respects -- having an unattractive pronunciation and a contorted expansion of words -- causing observers to wonder why such a strange name would be intentionally chosen.
SNUH in popular usage
Snuh!, as an exclamation, has become somewhat of a rallying cry of Simpsons fans. A student organization at Calvin College focused around The Simpsons has gone so far as to call their organization SNUH, although it stands for Students for Non-ignorance and the Understanding of Hilarity . The term may be related to the futuristic slang used by Amy Wong (for example, "Spluh!") in the animated series Futurama, another creation of Matt Groening, creator of The Simpsons. See also snu-snu.
The use of snuh on Usenet took off in September 1999 when a user posted a test message to alt.tv.simpsons with the subject "Snuh?" . The thread generated a cascade of hundreds of replies. Soon thereafter, multiple imitation threads were posted to the newsgroup. Snuh became such a phenomenon in alt.tv.simpsons that the newsgroups alt.snuh and alt.tv.simpsons.snuh were created for those who wished to post cascading threads in the snuh tradition.